{"id":9305,"date":"2026-09-28T10:51:19","date_gmt":"2026-09-28T08:51:19","guid":{"rendered":"https:\/\/optimaspend.com\/quienes-somos\/maite-barlabe\/"},"modified":"2026-09-28T13:30:33","modified_gmt":"2026-09-28T11:30:33","slug":"maite-barlabe","status":"publish","type":"page","link":"https:\/\/optimaspend.com\/es\/quienes-somos\/maite-barlabe\/","title":{"rendered":"Maite Barlab\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9305\" class=\"elementor elementor-9305 elementor-9294\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84840b e-flex e-con-boxed e-con e-parent\" data-id=\"d84840b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8f1f65 e-con-full e-flex e-con e-child\" data-id=\"e8f1f65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5afa241 elementor-widget elementor-widget-image\" data-id=\"5afa241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1283\" height=\"1600\" src=\"https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe.webp\" class=\"attachment-full size-full wp-image-9304\" alt=\"Maite Barlab\u00e9\" srcset=\"https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe.webp 1283w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe-241x300.webp 241w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe-821x1024.webp 821w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe-768x958.webp 768w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/09\/optima-equipo-maite-barlabe-1232x1536.webp 1232w\" sizes=\"(max-width: 1283px) 100vw, 1283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09dc40f e-con-full e-flex e-con e-child\" data-id=\"09dc40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af55d68 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"af55d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimaspend.com\/es\/quienes-somos\/#team\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" clip-rule=\"evenodd\" fill-rule=\"evenodd\" height=\"2in\" viewBox=\"0 0 2000 2000\" width=\"2in\"><g id=\"Layer_x0020_1\"><path d=\"m1324 1466 397-426h-1534c-53 0-53-80 0-80h1534l-397-426c-36-39 22-93 58-55l460 494c15 16 15 40-2 56l-458 492c-35 38-95-16-58-55z\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b085a2 elementor-widget elementor-widget-heading\" data-id=\"0b085a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maite Barlab\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ec0bd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"15ec0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4dcfc elementor-widget elementor-widget-text-editor\" data-id=\"fb4dcfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maite Barlab\u00e9 aporta m\u00e1s de 20 a\u00f1os de experiencia en estrategia comercial y Trade Marketing en los sectores de la salud, farmac\u00e9utico, retail \u00f3ptico y belleza de lujo, incluyendo puestos de liderazgo en Alcon y Novartis. <\/p><p>Su experiencia abarca la gesti\u00f3n de categor\u00edas, grandes cuentas y activaci\u00f3n multicanal. <\/p><p>Cuenta con un Executive Master en Direcci\u00f3n de Marketing por EADA Business School y una titulaci\u00f3n en Publicidad y Relaciones P\u00fablicas por la Universidad de Barcelona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d3a03 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"f3d3a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimaspend.com\/es\/contacta\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" clip-rule=\"evenodd\" fill-rule=\"evenodd\" height=\"2in\" viewBox=\"0 0 2000 2000\" width=\"2in\"><g id=\"Layer_x0020_1\"><path d=\"m1324 1466 397-426h-1534c-53 0-53-80 0-80h1534l-397-426c-36-39 22-93 58-55l460 494c15 16 15 40-2 56l-458 492c-35 38-95-16-58-55z\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Volver Maite Barlab\u00e9 Partner Maite Barlab\u00e9 aporta m\u00e1s de 20 a\u00f1os de experiencia en estrategia comercial y Trade Marketing en los sectores de la salud, farmac\u00e9utico, retail \u00f3ptico y belleza de lujo, incluyendo puestos de liderazgo en Alcon y Novartis. Su experiencia abarca la gesti\u00f3n de categor\u00edas, grandes cuentas y activaci\u00f3n multicanal. Cuenta con un &#8230; <a title=\"Maite Barlab\u00e9\" class=\"read-more\" href=\"https:\/\/optimaspend.com\/es\/quienes-somos\/maite-barlabe\/\" aria-label=\"Leer m\u00e1s sobre Maite Barlab\u00e9\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":9337,"parent":7009,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9305","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maite Barlab\u00e9 | OPTIMA Smart Procurement<\/title>\n<meta name=\"description\" content=\"Conoce a Maite Barlab\u00e9, con m\u00e1s de 20 a\u00f1os de experiencia en estrategia comercial y Trade Marketing en salud, farmacia, retail y belleza de lujo.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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