{"id":6961,"date":"2026-06-26T13:15:10","date_gmt":"2026-06-26T11:15:10","guid":{"rendered":"https:\/\/optimaspend.com\/coralie-diaz\/"},"modified":"2026-07-09T15:41:36","modified_gmt":"2026-07-09T13:41:36","slug":"coralie-diaz","status":"publish","type":"page","link":"https:\/\/optimaspend.com\/es\/quienes-somos\/coralie-diaz\/","title":{"rendered":"Coralie Diaz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6961\" class=\"elementor elementor-6961 elementor-5954\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791b960 e-flex e-con-boxed e-con e-parent\" data-id=\"791b960\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8674ae9 e-con-full e-flex e-con e-child\" data-id=\"8674ae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4756483 elementor-widget elementor-widget-image\" data-id=\"4756483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1283\" height=\"1600\" src=\"https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz.webp\" class=\"attachment-full size-full wp-image-6959\" alt=\"Coralie Diaz\" srcset=\"https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz.webp 1283w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz-241x300.webp 241w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz-821x1024.webp 821w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz-768x958.webp 768w, https:\/\/optimaspend.com\/wp-content\/uploads\/2026\/06\/optima-smart-procurement-team-coralie-diaz-1232x1536.webp 1232w\" sizes=\"(max-width: 1283px) 100vw, 1283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4bf4f8 e-con-full e-flex e-con e-child\" data-id=\"a4bf4f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d41949 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"2d41949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimaspend.com\/es\/quienes-somos\/#team\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" clip-rule=\"evenodd\" fill-rule=\"evenodd\" height=\"2in\" viewBox=\"0 0 2000 2000\" width=\"2in\"><g id=\"Layer_x0020_1\"><path d=\"m1324 1466 397-426h-1534c-53 0-53-80 0-80h1534l-397-426c-36-39 22-93 58-55l460 494c15 16 15 40-2 56l-458 492c-35 38-95-16-58-55z\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41939a elementor-widget elementor-widget-heading\" data-id=\"d41939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coralie Diaz L\u00fcthi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20cfed elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f20cfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fundadora y Directora General<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6369dc7 elementor-widget elementor-widget-text-editor\" data-id=\"6369dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con m\u00e1s de 25 a\u00f1os de experiencia internacional en liderazgo ejecutivo, Coralie es una asesora de confianza en transformaci\u00f3n de compras, estrategia de cadena de suministro y creaci\u00f3n de valor sostenible. Colabora con organizaciones para posicionar la funci\u00f3n de compras como un motor estrat\u00e9gico del rendimiento, la resiliencia y la ventaja competitiva a largo plazo.<\/p><p>Su trayectoria se desarrolla en entornos internacionales altamente regulados y complejos, en sectores como el farmac\u00e9utico, bienes de consumo, industria manufacturera, infraestructuras, servicios financieros y organizaciones internacionales. Tras haber desempe\u00f1ado posiciones de direcci\u00f3n en la Federaci\u00f3n Internacional de Sociedades de la Cruz Roja y de la Media Luna Roja, Novartis, Schneider Electric y Ferrovial, aporta una combinaci\u00f3n poco com\u00fan de profundidad operativa, experiencia en transformaci\u00f3n y visi\u00f3n estrat\u00e9gica.<\/p><p>A lo largo de su carrera, Coralie ha liderado programas de transformaci\u00f3n a gran escala, impulsado la digitalizaci\u00f3n y las compras sostenibles, fortalecido marcos de gobernanza y generado un impacto empresarial medible en organizaciones globales.<\/p><p>Tiene un Executive MBA por EADA Business School, cuenta con formaci\u00f3n ejecutiva en liderazgo por Harvard Business School y certificaciones de IMD Business School en Transformaci\u00f3n Digital y Transformaci\u00f3n Sostenible.<\/p><p>Reconocida por su capacidad para alinear la funci\u00f3n de compras con las prioridades del negocio e involucrar a los equipos directivos, fund\u00f3 OPTIMA con una ambici\u00f3n clara: ayudar a las organizaciones a transformar la funci\u00f3n de compras en un catalizador de creaci\u00f3n de valor, resiliencia y crecimiento sostenible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afbd94 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1afbd94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/optimaspend.com\/es\/contacta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" clip-rule=\"evenodd\" fill-rule=\"evenodd\" height=\"2in\" viewBox=\"0 0 2000 2000\" width=\"2in\"><g id=\"Layer_x0020_1\"><path d=\"m1324 1466 397-426h-1534c-53 0-53-80 0-80h1534l-397-426c-36-39 22-93 58-55l460 494c15 16 15 40-2 56l-458 492c-35 38-95-16-58-55z\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Volver Coralie Diaz L\u00fcthi Fundadora y Directora General Con m\u00e1s de 25 a\u00f1os de experiencia internacional en liderazgo ejecutivo, Coralie es una asesora de confianza en transformaci\u00f3n de compras, estrategia de cadena de suministro y creaci\u00f3n de valor sostenible. Colabora con organizaciones para posicionar la funci\u00f3n de compras como un motor estrat\u00e9gico del rendimiento, la &#8230; <a title=\"Coralie Diaz\" class=\"read-more\" href=\"https:\/\/optimaspend.com\/es\/quienes-somos\/coralie-diaz\/\" aria-label=\"Leer m\u00e1s sobre Coralie Diaz\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":7009,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-6961","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coralie Diaz - Optima Smart Procurement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coralie Diaz - Optima Smart Procurement\" \/>\n<meta property=\"og:description\" content=\"Volver Coralie Diaz L\u00fcthi Fundadora y Directora General Con m\u00e1s de 25 a\u00f1os de experiencia internacional en liderazgo ejecutivo, Coralie es una asesora de confianza en transformaci\u00f3n de compras, estrategia de cadena de suministro y creaci\u00f3n de valor sostenible. 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